Allure's 2026 Pick for Best Hydrating Mask: Fenty Skin's Slushie

Allure named Fenty Skin's Dew N Plump Intense Hydration Slushie Mask the Best Hydrating Mask in its 2026 Best of Beauty Awards, the magazine's 30th annual list, according to a Complex report dated September 20, 2026. Complex is the only report among this edition's sources that names the mask as a winner. Allure's own category page for it could not be found, so the win rests on Complex's account of Allure's pick.

Why it matters: if you saw a "best hydrating mask" claim and want to check it before you buy, the credit here belongs to Allure's editors, and what follows separates what is reported, what is confirmed, and what nobody has said. The aim is to give you the facts in a couple of minutes, with each one traced to who said it.

What Allure said about it

Complex does not reproduce Allure's write-up, so the reasons arrive secondhand. According to Complex, Allure's editors were especially taken with two things: the mask's "slush-like" texture and its built-in applicator. Those are Complex's words describing the editors' view, not a direct quote from Allure.

Nothing in the available sources adds to that. There is no account of how the mask compared with other contenders in its category, and nothing on what the editors noticed after using it over days or weeks. The praise on record is short: texture and applicator, as relayed by one outlet.

What the mask is

Complex describes the product as a cooling gel formula made with cherry and starfruit juices. That is a reporter's summary rather than a label, so read the packaging if a particular ingredient matters to you, for example because of an allergy or a sensitivity. Fenty Skin is the skin care line that makes it. The category title, Best Hydrating Mask, is Allure's own framing of what the mask is for.

Who it suits

The source did not say. Per Complex, Allure's editors singled out the texture and the applicator, and the available reports name no skin type, age group or budget. Nothing says the mask suits dry, oily or sensitive skin, and no one reported how long its effects last.

An editors' award tells you the mask impressed the people who judged it. It is not a promise about how your own skin will react. If a cool, gel-style texture and a built-in applicator are what you look for in a mask, those are the two reasons actually on record.

What to know first: who chooses the winners

Winners on this list are chosen by editors, not by shopper votes. According to Allure, as relayed by Good Morning America, the list comes from a yearlong vetting process in which editors test thousands of submitted products. Experts such as dermatologists, cosmetic chemists, hair stylists and makeup artists also help determine it.

Complex puts this year's list at 319 products, so one category win is one entry among many. It is a real process, but it is still one magazine's judgment, drawn from products that were submitted to it.

What is confirmed and what is not

Good Morning America's article, dated September 17, 2026, confirms that the 30th annual Best of Beauty list was released and describes how it is made. Its six highlighted picks were chosen with Allure Editor-in-Chief Jessica Cruel, and the Fenty mask is not one of them. That does not contradict Complex, but it means GMA does not back up this particular win either.

So the split is simple. The list, its 30th year and its editor-led process are confirmed by GMA. The mask's category win and the editors' reasons come only from Complex. If you want to see Allure's wording for yourself, look for the Best Hydrating Mask category on Allure's own Best of Beauty list and check that the product name matches exactly.

Quick answers

Did Allure really name this the best hydrating mask of 2026?

Complex reports that it did, naming Fenty Skin's Dew N Plump Slushie Mask Best Hydrating Mask in the 2026 Best of Beauty Awards. Good Morning America covered the list but did not feature this mask among its six highlighted picks.

Why did Allure's editors like it?

Per Complex, the editors were especially taken with the slush-like texture and the built-in applicator. No other reasons appear in the available reports.

How are Best of Beauty winners chosen?

According to Allure, editors test thousands of submitted products over a yearlong vetting process, with input from experts such as dermatologists and cosmetic chemists. Readers do not vote on this list.